There are certain LinkedIn profiles I drool over.
Wait, wait. Don’t click away yet, hear me out.
There are individuals on LinkedIn with such untapped potential that I want to shout (or type in a PM), “Just let me get my hands on your profile! I promise, it will be amazing!”
If you’re wondering if you have untapped potential, read through these four descriptions and see if you can find yourself in any of them!
The Influencer Model
The Influencer: Someone with a significant audience and following who has not yet taken advantage of LinkedIn and what it has to offer.
This person has a successful six-figure-or-more B2B with a small staff. They know they could be using LinkedIn, but just haven’t gotten around to it. They often have a popular podcast, blog, or presence on another social media channel.
Why haven’t they done anything with LinkedIn yet? They haven’t had the time … they’ve been too busy building their incredible business!
How can LinkedIn help them? These individuals can get a huge boost simply by optimizing their profiles. If they are sought after on other channels, they will certainly gain visibility by optimizing on Google-friendly LinkedIn.
Beyond that, they can network with other high-powered business owners, add content to build their LinkedIn audience (and SEO), and generate leads by being in front of a new audience.
The Niche Market Model
The Niche: Someone with a B2B that is one of the first of its kind, or with a business type that doesn’t yet have a significant presence on LinkedIn.
This person is already sought after on LinkedIn because they have a corner on a specialized service or market. In fact, they generate significant traction on LinkedIn just by showing up.
Why haven’t they done anything with LinkedIn yet? They haven’t had to! This person barely has enough time to field the leads they’re getting, let alone put significant time into building a LinkedIn presence.
How can LinkedIn help them? In addition to profile optimization (always the first step), this person can develop a defined strategy that will boost him or her to influencer status. With that will come more leads in less time, and potential business partnerships.
The Plenty-of-Time Model
Plenty of Time: Someone with a stable, successful six-figure-or-more B2B, with no fear of losing clients or incoming leads in the near future.
This person has plenty of business experience, and recognizes that establishing a new lead generation funnel will take time. He or she has the time and is prepared to invest 3-6 months in testing a strategy on LinkedIn.
Why haven’t they done anything with LinkedIn yet? This business is either well-established offline or is leveraging another social media channel to generate leads.
LinkedIn has always been in the back of this person’s mind because colleagues have mentioned it as an ideal place to set up shop. Now they’re ready.
How can LinkedIn help them? An optimized profile and marketing strategy can build a funnel for this person in 3-6 months, depending on the sales cycle for the business. Personalized connection requests will add the right people to spread awareness and generate leads.
The Amazing Content Model
Amazing Content: Someone who is posting incredible things on LinkedIn … but no one is seeing those posts!
This person may be in the early stages of business. He or she is producing great content, but doesn’t know how to optimize that content so it will be seen by thousands of people.
Why haven’t they done anything with LinkedIn yet? They have, but they don’t know the tips and tricks that will get content to the top of the news feed.
How can LinkedIn help them? After optimizing their profile (yes, it’s always the first step) and making — more than likely — small adjustments to their posts, their content will be seen by more people.
Those people will be curious and click on this person’s (now optimized) profile. Personalized connection requests will grow their audience as well as visibility.
Do you fit into any of these categories?
If you see yourself in any of these categories, get excited! You have significant untapped potential on LinkedIn! The first step — you know what it’s going to be — is optimizing your profile!
For help on that, you can download my free Ultimate LinkedIn Profile Optimization Checklist! If you would like additional help after that, don’t hesitate to reach out!