I had been coasting along for years on LinkedIn, basically using it as a digital resume. A passive user. In recent years I found myself moving away from the single employer/employee model to having multiple engagements and initiatives. My profile was woefully out of date and I was not utilizing the networking opportunities of LinkedIn. Time for a change. Chrissie had come highly recommended and we started working on my profile.
Profile optimization was a lot more intense and more rewarding than I expected. We didn’t make an incremental update to my profile, we rewrote it. I really appreciated Chrissie’s process; professional and personal. She listened and asked insightful questions. Professionally, who am I in 125 characters? How have my experiences shaped me? What is my professional story? Etc. When she came back with copy I was blown away.
I now identify with my profile. I know that sounds silly, but it’s true. The process Chrissie took me through also clarified for me my professional goals and interests. Recruiter searches have been more relevant, engagement with other LinkedIn users has increased, etc.