Posts tagged with: LinkedIn outreach

“LinkedIn doesn’t actually generate business, though, right?” You’d be surprised how many times I’ve been asked that question. It jolts me every time, because LinkedIn is my business. I’m jolted for the opposite reason when people are offended because individuals do generate business through LinkedIn....
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Sales Navigator. Is it worth it? The short answer: yes. The long answer: before I dig in, let’s take a follow-your-own-adventure quiz. Question 1: Do you sell products or services? If your answer is no, Sales Navigator is not for...
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Do you know LinkedIn could be a big lead driver for your business, but aren’t sure how to get started? Have you “tried a few things” but aren’t sure whether you’re headed in the right direction? I recognize a lot...
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Are you considering cold reach-outs on LinkedIn for your B2B? In some instances, leveraging Sales Navigator to conduct cold reach-outs is better than using targeted ads: they are more personal and direct. My process is as follows: Search for your target audience...
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