Posts tagged with: LinkedIn lead generation

“LinkedIn doesn’t actually generate business, though, right?” You’d be surprised how many times I’ve been asked that question. It jolts me every time, because LinkedIn is my business. I’m jolted for the opposite reason when people are offended because individuals do generate business through LinkedIn....
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If you have a sales team, there’s a good chance you’re engaged in cold reach-outs via phone, email, or both. Cold reach-outs definitely have their advantages as a cheap, direct, and effective practice, but how about diversifying your lead generation strategy?...
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Sales Navigator. Is it worth it? The short answer: yes. The long answer: before I dig in, let’s take a follow-your-own-adventure quiz. Question 1: Do you sell products or services? If your answer is no, Sales Navigator is not for...
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Do you know LinkedIn could be a big lead driver for your business, but aren’t sure how to get started? Have you “tried a few things” but aren’t sure whether you’re headed in the right direction? I recognize a lot...
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Are you considering cold reach-outs on LinkedIn for your B2B? In some instances, leveraging Sales Navigator to conduct cold reach-outs is better than using targeted ads: they are more personal and direct. My process is as follows: Search for your target audience...
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The more advice I give as part of my B2B LinkedIn Lead Generation business, the more I recognize my advice could double for someone looking for a date. Let’s face it: both areas find us putting our best selves forward,...
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I was conducting lead generation on behalf of a client and received a response that made me smile. The individual said: I actually looked at your link because you wrote a very personal and to the point note. He went...
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I engaged heavily in direct sales for the better part of a year in 2015. I was successful, building a good income through product sales. Recruiting, however, wasn’t my forte. Here’s why: I couldn’t bring myself to try to sell...
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