You know you should be doing more with LinkedIn …
but you don’t know where to start.

You’re in the right place!

LinkedIn is ideal for lead generation, generating partnerships, recruiting, and finding a job. Regardless of the reason you are using LinkedIn, the very first step is to optimize your profile.

Why?

• As you engage on LinkedIn, users will instinctively click on your name to see your profile.
• Users pay to be able to conduct detailed searches of profiles on LinkedIn.
• Searching your name on Google will likely pull up a link to your LinkedIn profile.

Your LinkedIn profile is your personal sales page, which is why LinkedIn Profile Optimization is a critical first step to generating leads, partnerships, hires, or a job.

When your LinkedIn profile is optimized, it’ll:

• Speak specifically to your target audience
• Include relevant search terms
• Draw in your audience using your headline
• Lead your audience through the sales process with readable copy

At e-Link Consulting we refer to this as the LinkedIn Funnel System.

Once your LinkedIn profile is optimized, the next steps include growing your network and posting content. As you add relevant connections and post engaging content, your visibility will grow. Then, as your visibility grows, users will view your LinkedIn profile and that profile will entice them to reach out.