Make LinkedIn Work for You with the Right Writing

I help top-level professionals reconstruct and re-write their LinkedIn profiles to properly convey their personal narrative. The most successful people on this platform may be missing the mark because they aren’t properly communicating who they are and why they do what they do.

Communication is so important when it comes to success in business. If you don’t believe me, read what billionaire Richard Branson had to say in Thursday’s Forbes article, Branson, Buffett Agree: This Skill Is Your Ticket To Career Success.

“Today, if you want to succeed as an entrepreneur, you also have to be a storyteller,” he explained in a recent Virgin Blog. “It is not enough to create a great product; you also have to work out how to let people know about it.”

That’s where I come in. So many entrepreneurs and business people are doing great things, but need improvement when it comes to conveying their stories.

The Why is Just as Important as the What

Your target audience — investors, clients, etc. — will connect more with why you do what you do compared with what you do. There’s a good chance that a number of other businesses are attempting to offer the product or service you’re offering, but if you are especially passionate or specialized, you will be a head above the rest.

Carmine Gallo of Forbes writes in his article that he recently heard from a young man who was frustrated after applying for a technical job because, on paper, he had no better coding skills than his competition.

“But the young man was a real student of communication,” wrote Gallo. “He studied the company and created an ‘elevator pitch’ – not about himself, but about the company’s premier products. He interviewed on a Friday and got the job Monday morning for double his previous salary. The recruiter told the young man that he could explain the product even better than the company’s existing sales staff. On paper his technical skills put him lower on the list of candidates, but his communication skills set him apart.”

Through his communication, the young man conveyed passion and hard work that helped him stand out and get the job.

We Can’t All Be Writers

Let’s face it: we can’t all be writers. Writing is one of those tricky skills that all of us must possess at some capacity, but some professionals are simply better verbal storytellers than written.

I like to think of what I do for LinkedIn profiles as turning your page into a full-fledged feature about who you are and why you do what you do. It may not seem like much, but to someone passively skimming your profile, words that draw them in to your story might just result in a reach out.

Then you can take it from there.

It’s All Your Ideas

Anyone can regurgitate a resume onto a LinkedIn profile. What I do is interview you over the phone to tap into your mind, your passion, and your business to effectively communicate who you are as a professional.

My idea of “good writing” isn’t perfect, AP style prose. My idea of “good writing” is something that hits you on an emotional level. When someone can see that you are passionate and love what you do, they will be drawn to you. That is what makes for good business: genuine individuals wanting to make a difference.

Wondering How to Get Started?

If this sounds like something you’d be interested in, check out LinkedIn Profile Development.

Chrissie Zavicar is the President & CEO of e-Link Consulting. When Chrissie isn’t talking LinkedIn, she is attending a University of Michigan men’s basketball game (where her husband oversees communications), at an activity with one (or all) of her three kids, or in a conversation about the enneagram (she is an 8w7).

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