While working with the talented Kate Ahl of Simple Pin Media (her successful Pinterest marketing agency boasts a team of 40), she mentioned to me a difference she noticed between Pinterest experts and LinkedIn experts.
Pinterest experts, she explained, tend to give the same fundamental advice. LinkedIn experts, on the other hand, are all over the map in how they guide people.
I saw this firsthand at an event hosted by Brenda Meller of Meller Marketing. She invited me to present and, after my talk, asked those in attendance to share advice they heard given across presentations.
Commenting on posts to generate visibility, paying extra attention to the LinkedIn headline, and using all 2,000 characters in each section were things they heard me say that Brenda had said earlier in the morning.
There were other opinions, however, that weren’t shared by all of us. One person asked for the best time of the day to post and whether it was okay to post multiple times per day. I have seen my posts do well regardless of the time of day. Other experts said early in the morning is the best time to post.
That isn’t to say that I’m right and others are wrong, we just have different experiences. We also have different LinkedIn audiences with different time zones, and we write different types of content.
My point is that LinkedIn experts can give very different advice, which can be confusing for professionals trying to figure out the platform.
So, who do you listen to? Can you trust anyone?
Before I answer the first question, let me answer the second: yes, you can trust the advice of LinkedIn experts!
It is important, however, to find experts that resonate with you, your business philosophies, and the audience you are trying to attract.
LinkedIn Experts Who Resonate with You
Not everyone is going to like you. It’s an unfortunate fact of life. It goes the other way, too: you aren’t going to like everyone.
It is important to follow LinkedIn experts you like.
If you don’t like the LinkedIn expert you are following, his or her advice will not work for you. Period. Whatever they are doing within their businesses won’t jive with your personality, so don’t try and force it.
Do I think you would try to implement the advice of someone you can’t stand? Maybe, maybe not.
Sometimes we think we “have” to follow the advice of certain people because “everybody’s doing it.” Far more important than popularity, however, is that you follow people you “get.”
Start there. If you like someone, start listening to what they have to say about LinkedIn, and give their strategy a try.
LinkedIn Experts Who Align with Your Business Philosophy
LinkedIn lead generation (and job seeking) philosophy is on a spectrum. Let’s look at one example:
I believe in personal, genuine connection and I don’t engage in automation to generate connection requests. It doesn’t work for me, and if someone inquires about working with me and wants to use automation, it won’t be a good fit.
Automation does work for some. I know some LinkedIn marketing agencies have built tools that visit hundreds of profiles in a day to get on the “who’s viewed your profile” list, and it is effective.
Others are on the far other end of the spectrum. They won’t accept connection requests unless they come with a personal note, looking to develop real relationships with every single person they add to their network.
None of these practices is “right” or “wrong,” they are just different. Pay attention to the philosophies that align with the way you think and don’t feel guilty about avoiding the others.
LinkedIn Experts Who will Attract Your Audience
It took me awhile to get comfortable saying, “it depends,” because I felt others would see it as a lack of expertise. I no longer feel that way. Whether something works most definitely “depends” on a number of factors.
- You could write content that will master the LinkedIn algorithm, but the content falls flat.
- You could write content that will master the LinkedIn algorithm and it is wonderfully engaging, but is written for an audience that is never on LinkedIn.
- You could write content that will master the LinkedIn algorithm and is wonderfully engaging, for an audience that is always on LinkedIn. That post could do really well, but not convert because your website isn’t optimized for sales.
The “coulds” go on and on.
The person you follow for LinkedIn advice is another factor. He or she will have methods that work for a certain type of person or business. Pay attention to that method and think through whether it would attract your ideal audience.
Don’t be afraid to follow your gut instinct, and don’t be afraid to simply give methods a try to see if they take.
Enjoy the Variety!
I love learning from other LinkedIn experts, knowing we are not going to see eye-to-eye on everything.
I will listen to someone present and pick up something new. Other methods will be interesting, but won’t be “for me.”
You should take in data and mull it over the same way! Listen to experts, but be willing to know when something just “isn’t for you.”
Are there any LinkedIn best practices you’ve heard conflicting opinions about that you’d like to discuss?