My entrepreneurial journey has been anything but a straight line. In fact, the picture to the right is exactly how I would illustrate it.
It’s been two years of twists and turns that have driven my husband crazy. It isn’t out of the ordinary for him to turn to me and say, “Okay, what are you doing now?”
In actuality, he has no clue. I’ve always known that is a problem, but not for the reason you’d think. It’s a problem because I haven’t been able to articulate it. When someone asks, “What do you do?” an entrepreneur should be able to answer the question in a sentence or two. For me, the question would dredge up a monologue. Even I would end up confused.
The truth is, I have taken on projects at a gut level. I have pursued and said yes to opportunities because they felt right, not quite understanding what they all had in common. It’s been frustrating to say the least. I haven’t felt like a real business owner because I haven’t been able to sum it all up in one easy phrase.
Then it all came together in one of those ‘aha’ moments.
It’s passion. The common thread to all of my projects and all of my clients is that I am passionate about each and every one of them. Yes, these projects have similar subjects (we’ll get to that later), but I’m like the Olivia Pope of content marketing.
Come to me with your problem to be solved. If you manage to touch my soul, we’re in business.
You Have to Have A Pure Heart
I am a real person to a fault. I don’t operate in superficiality and I tell it like it is. I can’t lie. I can’t misdirect. It’s both a blessing and a curse.
A blessing in that I’m a genuine person. A curse in that you can read me like a book. The latter isn’t always the best in the business world.
Because this is who I am, I need my clients to be the same way, both in the way they do business and in their professional intentions. If you are someone who gives back to others just to make yourself look good, you aren’t the person for me. If you are someone who has a goal of making a lot of money for no other reason than to make a lot of money, you aren’t the person for me.
That isn’t to say there is anything wrong with people who operate that way — to each their own — but it’s not how I operate. I am a gut-level, tell-it-like-it-is person and professional. You get the best of me when you want the best for others.
You Have to be Able to Pay Me
This is particularly tough for me because I always want to help in areas where I’m passionate, especially when I really believe I can make a difference. But the truth is that I can’t help others if I can’t pay my bills.
My ultimate goal isn’t to be a millionaire (though that wouldn’t suck), but I have to make enough to sustain and grow my business. While I would love to help everyone, I’m engaged in all of the grassroots work I can be engaged in right now, so any additional projects I take on have to be paid.
You Have to Have A Human Element
I am passionate about people. I am an extrovert if there ever was one, fueled by conversation and engagement. It’s why I am a good writer, social media manager, and marketer. I understand what makes people tick and love to move people to action, whether that’s visiting a website, donating to a cause, or purchasing a quality product.
This is where I’ve lost my focus in the past. A passion for people is a broad topic that spans across humanity. How do I narrow it? As it turns out, I’ve been very narrow in my actions, I just haven’t articulated it. Well, now I am.
If you have a cause focused on children, you’ve found the right person. I am deeply involved with The ChadTough Foundation, which is dedicated to raising money and awareness for Diffuse Intrinsic Pontine Glioma, or DIPG. I knew nothing about DIPG before meeting Chad and his family. Now it is one of my greatest passions.
I am a mom of three young children and love providing comic relief by writing about my own experiences. It’s my way of helping parents find the humor and joy in the day-to-day monotony of parenting. I am also passionate about helping parents solve problems. If you have a product or service that will make life easier for families, I’m all ears.
I have always loved sports, both because I am a huge competitor and because I love strategy. I worked for the Detroit Lions for a long time and loved interviewing coaches and players about the nuances of the game.
My time in the NFL coupled with my husband’s job with the University of Michigan athletic department have produced many sports and media connections. Those connections have resulted in projects for me, directly and indirectly.
Women in Business
I love coaching other women in promoting their businesses because I think women need to be fearless and pursue their dreams. Currently I’m working LeShonda Martin, founder of WAGS Redefined, a website focused on defying the stereotype of wives, fiancees, and girlfriends of NFL players. When I heard all she was trying to accomplish, I knew it was a perfect match.
So, that’s my story. Now, if you’ve made it to the end and believe you have a business that fits my skill set and passion, please reach out. I’d love to discuss your mission and direction and see if working together would be a great fit.
Who knows? We might just change the world.