Posts filed under: LinkedIn

I want to preface this article with one very important fact: Find me 20 “LinkedIn specialists” and you will find 20 different opinions regarding what you should do on the platform to generate success. Unlike other platforms, where the advice...
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We’ve all been there. We accept a connection request from someone on LinkedIn who seems harmless enough, only to receive a sales page’s worth of copy (likely an automated message) approximately five seconds after hitting “accept.” It’s frustrating and may...
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I see a lot of common marketing mistakes on LinkedIn. Faux pas ever-so-slight that those who commit them may not recognize they’re doing anything wrong. The only problem? Those marketers aren’t generating results. Keep reading if you want to learn...
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There is a fine line between embracing someone else’s methods as a guide and reproducing someone else’s methods as a carbon copy. By going with the latter, you run the risk of looking like a “wannabe,” or as through you’re trying to generate...
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LinkedIn has a variety of features, constantly adding new ones. This results in the ever-present barrage of “LinkedIn glitches,” but I digress. (Please watch Shay’s hilarious video below and know that it is my life). I would love to sit...
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To be successful in sales, you have to be genuinely confident … or a narcissist. I came to that conclusion as I was coming up with this article, not to promote being a narcissist, but to state what is. Well, I...
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Chrissie Wywrot is a LinkedIn specialist who helps clients optimize their profiles and develop meaningful engagements through her company, e-Link. Dr. Paul Kearney is a biotech entrepreneur specializing in data science and digital health. Q: Why did you seek Chrissie’s...
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While working with the talented Kate Ahl of Simple Pin Media (her successful Pinterest marketing agency boasts a team of 40), she mentioned to me a difference she noticed between Pinterest experts and LinkedIn experts. Pinterest experts, she explained, tend to give the same fundamental advice....
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Back in the day, LinkedIn was intended to be an intranet of sorts … you were only supposed to connect with individuals you knew. Try to connect with someone “outside of your network,” and you’d get a not-so-friendly slap on...
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A seemingly small change by LinkedIn has added significance to the first section of all LinkedIn personal profiles. What used to be a title-free section is now labeled “About,” providing direction to both the writer and the reader. Now, instead of mindlessly skimming someone’s...
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Professionals and businesses pay to be able to search the 575 million profiles (260 million active) on LinkedIn, so it makes sense to put time (and maybe money) into writing a LinkedIn profile that will get you found. I have been writing LinkedIn profiles...
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“LinkedIn doesn’t actually generate business, though, right?” You’d be surprised how many times I’ve been asked that question. It jolts me every time, because LinkedIn is my business. I’m jolted for the opposite reason when people are offended because individuals do generate business through LinkedIn....
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If you have a sales team, there’s a good chance you’re engaged in cold reach-outs via phone, email, or both. Cold reach-outs definitely have their advantages as a cheap, direct, and effective practice, but how about diversifying your lead generation strategy?...
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Are you a college student or recent college graduate looking for a job? Focus your attention on LinkedIn. LinkedIn has steadily grown into a networking and job-seeking powerhouse. More than 26 million companies are represented on the platform with more than 15...
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When it comes to succeeding on LinkedIn, there is one rule: you must know what LinkedIn is looking to accomplish as a business. It’s easy to forget that LinkedIn is, in fact, a business. We create our personal profile and business...
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Should you write your LinkedIn profile the same way you would write a resume or should you tell your life story? Knowing what to say within your LinkedIn profile is much harder than it seems. Sit down to start your...
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Hi, it’s LinkedIn. You may not remember me … we met back in 2007 (through your boss) when I was much younger. I admit, I was a bit of a nerd.  Anyway, we chatted a few times, but lost touch....
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There are certain LinkedIn profiles I drool over. Wait, wait. Don’t click away yet, hear me out. There are individuals on LinkedIn with such untapped potential that I want to shout (or type in a PM), “Just let me get...
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Sales Navigator. Is it worth it? The short answer: yes. The long answer: before I dig in, let’s take a follow-your-own-adventure quiz. Question 1: Do you sell products or services? If your answer is no, Sales Navigator is not for...
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Does LinkedIn confuse you? Overwhelm you? Make no sense to you? Let’s change that. If you’ve been avoiding LinkedIn, there is a good chance you have untapped potential. Whether it’s networking, selling, collaborating, or influencing, LinkedIn has something for just...
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“You were right.” Coming from a Coach Carr (and coming from a family that considered “being right” the end-all, be-all), that was an incredible compliment. On Saturday, The ChadTough Foundation held the 5th Annual RunTough for ChadTough event. This was the first...
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“LinkedIn is so overwhelming to me.” I hear that from many clients, colleagues, and friends who don’t know where to start when it comes to LinkedIn. How does being on the platform turn into a new job, sales, or key networking...
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What is an accelerated sales cycle and how do you know if you’re one of the lucky ones who gets to use it? Allow me to explain. There are two types of businesses on LinkedIn: those who leverage a “typical”...
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LinkedIn is a powerful, lead generating weapon. When used for good, it can open all kinds of business doors! Let’s start by talking about why you want to optimize your profile. First, it will help your exposure in SEARCH. If you...
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It’s so simple, but it’s so true. Whether you’re looking to send an InMail message, a connection request, comment on a post, share in a group, WHATEVER IT IS … the key is to focus on the mutual benefit of...
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Do you know LinkedIn could be a big lead driver for your business, but aren’t sure how to get started? Have you “tried a few things” but aren’t sure whether you’re headed in the right direction? I recognize a lot...
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LinkedIn could be a gold mine for you and your business, especially if you are business-to-business and offer premium services. Unlike other social networks, LinkedIn provides the ability to talk to the decision-makers of businesses you are targeting. What’s more,...
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I am asked a lot whether LinkedIn is the “right” tool for a B2B. My answer is almost always “it depends.” One thing that separates me from many other professionals is that I want the best for your business first, regardless...
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I love lead generation. To me, it’s like a code to be cracked. I work with all types of businesses with many different goals to determine what marketing strategy and lead generation tactic will work best. That’s why it drives...
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Becoming an entrepreneur is a vulnerable experience. We put ourselves out there as the product or service, putting a price tag on what we’re worth. It can be intimidating, especially for a professional athlete who has only done one thing...
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Are you considering cold reach-outs on LinkedIn for your B2B? In some instances, leveraging Sales Navigator to conduct cold reach-outs is better than using targeted ads: they are more personal and direct. My process is as follows: Search for your target audience...
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The more advice I give as part of my B2B LinkedIn Lead Generation business, the more I recognize my advice could double for someone looking for a date. Let’s face it: both areas find us putting our best selves forward,...
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As you look to generate leads for your business-to-business through LinkedIn, it’s important to take a step back and recognize the atmosphere in which you’re trying to reach people. There can be a lot of noise to get through when...
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I was conducting lead generation on behalf of a client and received a response that made me smile. The individual said: I actually looked at your link because you wrote a very personal and to the point note. He went...
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Look, I get it. You need clients. We’ve all been there. But I’m constantly shaking my head at the cold reach-outs I receive that miss the mark. Cold reach-outs are — how do you say it? — my jam. I...
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I engaged heavily in direct sales for the better part of a year in 2015. I was successful, building a good income through product sales. Recruiting, however, wasn’t my forte. Here’s why: I couldn’t bring myself to try to sell...
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LinkedIn is an untapped resource for many entrepreneurs … how do you know if you’re leaving something on the table? It’s a question I’m asked time and time again. Let’s get started by gauging the value the platform has to...
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I was recently told by one of my entrepreneurial friends that my engagement on LinkedIn had inspired her to dig even deeper into networking within the platform. I was posting success after success connecting with influencers and potential leads and...
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Have you invested in Sales Navigator but can’t seem to generate any results? If so, ask yourself this question: Am I just going through the motions? Sales Navigator is an awesome tool for any business or entrepreneur looking to generate...
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After optimizing your LinkedIn personal profile for inbound marketing, where do you go from there? Regardless of the option you choose, it’s important to know there will always be an associated cost. If you choose paid advertising, you’ll be paying...
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Last week I wrote about not getting discouraged when your social media campaign doesn’t generate leads right away. Today I’m going to dig deeper into the reasons why. Before we continue, however, please know that the foundation of my business...
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There are a number of factors to consider when writing your LinkedIn profile: target audience, search engine optimization (SEO), and call to action to name a few. After all, you’re looking to convince users (target audience) to buy from you...
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I was recently asked an eloquent question around LinkedIn: How do I get people to buy from me without being smarmy? Really a fantastic question … and I have an answer! There are three important steps to generating sales on...
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It’s LinkedIn vs. Facebook … which social media platform is better for your business? The answer may surprise you. While the two platforms look alike (and many on LinkedIn complain Facebook-type posts are “taking over”), they each have distinctive drawbacks...
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My top product right now optimizes your LinkedIn profile to best represent you as a professional. But what do you do once your profile is exactly how you want it? Does the Field of Dreams model, “If you build it,...
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I help top-level professionals reconstruct and re-write their LinkedIn profiles to properly convey their personal narrative. The most successful people on this platform may be missing the mark because they aren’t properly communicating who they are and why they do...
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