Twitter is a fantastic business tool misunderstood by a lot of successful entrepreneurs. Yes, it can seem silly to summarize what you’re doing in 140 characters or less, but the platform has the ability to generate leads and publicity for your business if you use it the proper way.

Here is a top-level look at ways you can use Twitter for good in your business:


During Social Media Success Summit, Amy Schmittauer described Twitter as a networking event. It is without a doubt exactly that. If you are in a B2B space, Twitter is a fantastic tool for you to use to get in front of the right people and talk shop or exchange ideas.

Take These Steps:

  1. Find the most relevant hashtags for your industry by visiting and searching for keywords.
  2. Conduct a Twitter search with those hashtags and save the search to a private list you can easily access later.
  3. Spend 10-15 minutes each day looking through that list and engaging with others. You’ll soon learn who the key players are, uncover trending topics, and get to know others in your industry.
  4. Create another private list that includes key people to engage with. Spend 5-10 minutes each day reviewing their tweets. Give them shoutouts and retweets out of the goodness of your heart … it will come back to you!

How Do You Create A List on Twitter?

  1. Log into your Twitter account on a website browser.
  2. Click on your avatar in the upper right corner of the screen.
  3. Select “Lists” from the dropdown menu.
  4. On the right, select “Create New List.”
  5. Name your list and add a description if you’d like.
  6. Set your list to “Private” so others on Twitter won’t see it.
  7. When you find an account you’d like to add to your list, go to the account’s landing page and click the wheel icon. Select “Add or remove from lists” and check the box next to your new list.
  8. To view Tweets from accounts in your list, repeat steps 1-3 and then select the list you’d like to view. Tweets from those in that list will populate your screen.

Media Relations

Twitter is a news blotter, which means it’s prime territory for generating media coverage. Spending time in the platform each day will keep you up to speed on trending topics, helping you pitch to outlets you’d like to be featured in.

Take These Steps:

  1. Brainstorm all of the media outlets you’d like to be featured in.
  2. Conduct a search for each of their Twitter platforms and save to a list. To go one step further, find the media members who report on your industry within those outlets and find them on Twitter. Add their accounts to the list as well.
  3. Review their Tweets each day to see what stories they like to report on. Engage their content without an agenda so you learn more about them and they see you.
  4. By the time you’re ready to pitch, they will recognize you and be more likely to consider your story.

Lead Generation

Twitter can also be a great place to generate leads. By searching for relevant hashtags or questions, you can help your target audience with no strings attached. That is the key: don’t go into Twitter, guns ablaze, hard selling people.

Take These Steps:

  1. Search for questions pertaining to your specialty. If, for example, you’re a website builder who specializes in WordPress sites, you would search for troubleshooting questions.
  2. When you find a question, publicly reply with the answer.
  3. If the individual replies with a thank you, respond that you are happy to help and then direct them to your website for additional resources. Don’t try to sell them anything!
  4. Save that person to a list that includes potential leads.
  5. Spend 10-15 minutes each day engaging with your lead list. This will keep you in the forefront of their minds so they will reach out should they need paid services. If the opportunity presents itself down the line, pitch your paid services, but do so when there is a clear need.

Honorable Mentions

  • LinkedIn Positioning: Twitter offers an opportunity to get in front of those who curate LinkedIn Pulse. Tag “@LinkedInEditors” with the hashtag “#tips” along with links to your LinkedIn Publisher posts.
  • Trending Topics: Use Twitter as an idea generator for content. Whether it’s topics being most covered or an abundance of the same questions, you can directly address the needs of your target audience by engaging within the platform.

Don’t Forget …

  • Make sure you have a complete bio with a relevant hashtags, a link to your most relevant landing page, and a call to action.
  • Pin a relevant Tweet to the top of your account so visitors who check out your profile will see your best content first.
  • Take a look at Twitter analytics to see who is following you, your most popular Tweets, and more.

Looking to dig even deeper into your social media strategy? Book a strategy session!