All posts by: Chrissie Zavicar

Since Covid-19, I’ve had a number of people comment on the way I post on LinkedIn. To say I’ve shifted from shoptalk is an understatement. Gone are my LinkedIn how-to posts. I’m no longer writing about “3 Easy Steps to...
Continue Reading →
I want to preface this article with one very important fact: Find me 20 “LinkedIn specialists” and you will find 20 different opinions regarding what you should do on the platform to generate success. Unlike other platforms, where the advice...
Continue Reading →
We’ve all been there. We accept a connection request from someone on LinkedIn who seems harmless enough, only to receive a sales page’s worth of copy (likely an automated message) approximately five seconds after hitting “accept.” It’s frustrating and may...
Continue Reading →
I see a lot of common marketing mistakes on LinkedIn. Faux pas ever-so-slight that those who commit them may not recognize they’re doing anything wrong. The only problem? Those marketers aren’t generating results. Keep reading if you want to learn...
Continue Reading →
There is a fine line between embracing someone else’s methods as a guide and reproducing someone else’s methods as a carbon copy. By going with the latter, you run the risk of looking like a “wannabe,” or as through you’re trying to generate...
Continue Reading →
LinkedIn has a variety of features, constantly adding new ones. This results in the ever-present barrage of “LinkedIn glitches,” but I digress. (Please watch Shay’s hilarious video below and know that it is my life). I would love to sit...
Continue Reading →
To be successful in sales, you have to be genuinely confident … or a narcissist. I came to that conclusion as I was coming up with this article, not to promote being a narcissist, but to state what is. Well, I...
Continue Reading →
Chrissie Zavicar is a LinkedIn specialist who helps clients optimize their profiles and develop meaningful engagements through her company, e-Link. Dr. Paul Kearney is a biotech entrepreneur specializing in data science and digital health. Q: Why did you seek Chrissie’s help?...
Continue Reading →
While working with the talented Kate Ahl of Simple Pin Media (her successful Pinterest marketing agency boasts a team of 40), she mentioned to me a difference she noticed between Pinterest experts and LinkedIn experts. Pinterest experts, she explained, tend to give the same fundamental advice....
Continue Reading →
Back in the day, LinkedIn was intended to be an intranet of sorts … you were only supposed to connect with individuals you knew. Try to connect with someone “outside of your network,” and you’d get a not-so-friendly slap on...
Continue Reading →
A seemingly small change by LinkedIn has added significance to the first section of all LinkedIn personal profiles. What used to be a title-free section is now labeled “About,” providing direction to both the writer and the reader. Now, instead of mindlessly...
Continue Reading →
Dare I say that many of us became entrepreneurs for the flexibility. So we could dictate our own professional lives and not have to answer to anyone. Why, then, do we continue serving a boss that isn’t there? It’s been...
Continue Reading →
Professionals and businesses pay to be able to search the 575 million profiles (260 million active) on LinkedIn, so it makes sense to put time (and maybe money) into writing a LinkedIn profile that will get you found. I have been writing LinkedIn profiles...
Continue Reading →
“LinkedIn doesn’t actually generate business, though, right?” You’d be surprised how many times I’ve been asked that question. It jolts me every time, because LinkedIn is my business. I’m jolted for the opposite reason when people are offended because individuals do generate business through LinkedIn....
Continue Reading →
If you have a sales team, there’s a good chance you’re engaged in cold reach-outs via phone, email, or both. Cold reach-outs definitely have their advantages as a cheap, direct, and effective practice, but how about diversifying your lead generation strategy?...
Continue Reading →
Are you a college student or recent college graduate looking for a job? Focus your attention on LinkedIn. LinkedIn has steadily grown into a networking and job-seeking powerhouse. More than 26 million companies are represented on the platform with more than 15...
Continue Reading →
When it comes to succeeding on LinkedIn, there is one rule: you must know what LinkedIn is looking to accomplish as a business. It’s easy to forget that LinkedIn is, in fact, a business. We create our personal profile and business...
Continue Reading →
Should you write your LinkedIn profile the same way you would write a resume or should you tell your life story? Knowing what to say within your LinkedIn profile is much harder than it seems. Sit down to start your...
Continue Reading →
Hi, it’s LinkedIn. You may not remember me … we met back in 2007 (through your boss) when I was much younger. I admit, I was a bit of a nerd.  Anyway, we chatted a few times, but lost touch....
Continue Reading →
There are certain LinkedIn profiles I drool over. Wait, wait. Don’t click away yet, hear me out. There are individuals on LinkedIn with such untapped potential that I want to shout (or type in a PM), “Just let me get...
Continue Reading →
Sales Navigator. Is it worth it? The short answer: yes. The long answer: before I dig in, let’s take a follow-your-own-adventure quiz. Question 1: Do you sell products or services? If your answer is no, Sales Navigator is not for...
Continue Reading →
Does LinkedIn confuse you? Overwhelm you? Make no sense to you? Let’s change that. If you’ve been avoiding LinkedIn, there is a good chance you have untapped potential. Whether it’s networking, selling, collaborating, or influencing, LinkedIn has something for just...
Continue Reading →
“You were right.” Coming from a Coach Carr (and coming from a family that considered “being right” the end-all, be-all), that was an incredible compliment. On Saturday, The ChadTough Foundation held the 5th Annual RunTough for ChadTough event. This was the first...
Continue Reading →
“LinkedIn is so overwhelming to me.” I hear that from many clients, colleagues, and friends who don’t know where to start when it comes to LinkedIn. How does being on the platform turn into a new job, sales, or key networking...
Continue Reading →
What is an accelerated sales cycle and how do you know if you’re one of the lucky ones who gets to use it? Allow me to explain. There are two types of businesses on LinkedIn: those who leverage a “typical”...
Continue Reading →
LinkedIn is a powerful, lead generating weapon. When used for good, it can open all kinds of business doors! Let’s start by talking about why you want to optimize your profile. First, it will help your exposure in SEARCH. If you...
Continue Reading →
It’s so simple, but it’s so true. Whether you’re looking to send an InMail message, a connection request, comment on a post, share in a group, WHATEVER IT IS … the key is to focus on the mutual benefit of...
Continue Reading →
When I was in the 7th grade, I joined the track team. I wasn’t given an event for our first meet until another girl dropped out. My coach asked if I wanted to take her place in the 1,600-meter relay...
Continue Reading →
Do you know LinkedIn could be a big lead driver for your business, but aren’t sure how to get started? Have you “tried a few things” but aren’t sure whether you’re headed in the right direction? I recognize a lot...
Continue Reading →
LinkedIn could be a gold mine for you and your business, especially if you are business-to-business and offer premium services. Unlike other social networks, LinkedIn provides the ability to talk to the decision-makers of businesses you are targeting. What’s more,...
Continue Reading →
This evening I was dropped off at the airport by my husband and three young kids – they are 7, 5, and 3. All three kids protested my departure. “Why do you have to go, Mommy?” asked my 7-year-old. Total...
Continue Reading →
I remember getting the call. I was confused. My husband was supposed to be in the air with the Michigan Basketball team on the way to Washington D.C. for the Big Ten Tournament. I picked up the phone. The wind...
Continue Reading →
This Facebook memory popped up today. Not only did I quit my job, I quit a job sought after by many young sports enthusiasts. I loved my job, but — after 10 years — it was time to move on....
Continue Reading →
I am asked a lot whether LinkedIn is the “right” tool for a B2B. My answer is almost always “it depends.” One thing that separates me from many other professionals is that I want the best for your business first, regardless...
Continue Reading →
I love lead generation. To me, it’s like a code to be cracked. I work with all types of businesses with many different goals to determine what marketing strategy and lead generation tactic will work best. That’s why it drives...
Continue Reading →
Becoming an entrepreneur is a vulnerable experience. We put ourselves out there as the product or service, putting a price tag on what we’re worth. It can be intimidating, especially for a professional athlete who has only done one thing...
Continue Reading →
There are countless tools at your fingertips when it comes to promoting your business online. From email marketing to social media, you could literally come up with dozens of ways to market your product or service. The million dollar question...
Continue Reading →
I don’t care if you rode the bench for three years at Nowheresville College. If you are (or were) a college or professional athlete, you can leverage it in business. This is something I am deeply passionate about. I make my living...
Continue Reading →
Are you considering cold reach-outs on LinkedIn for your B2B? In some instances, leveraging Sales Navigator to conduct cold reach-outs is better than using targeted ads: they are more personal and direct. My process is as follows: Search for your target audience...
Continue Reading →
The more advice I give as part of my B2B LinkedIn Lead Generation business, the more I recognize my advice could double for someone looking for a date. Let’s face it: both areas find us putting our best selves forward,...
Continue Reading →
Conduct a search on Google and you’ll find a million suggestions for selling yourself and your services. Sell value, go the extra mile, meet objections with questions, etc. It’s enough to get your head spinning. The truth is, the majority...
Continue Reading →
As you look to generate leads for your business-to-business through LinkedIn, it’s important to take a step back and recognize the atmosphere in which you’re trying to reach people. There can be a lot of noise to get through when...
Continue Reading →
As you put together content to promote to your audience, you may want to hold all of your “good stuff” close to the vest. Giving away all of your trade secrets may seem counterintuitive. After all, if you tell everyone...
Continue Reading →
I was conducting lead generation on behalf of a client and received a response that made me smile. The individual said: I actually looked at your link because you wrote a very personal and to the point note. He went...
Continue Reading →
I love sales, and I’m good at it. But it wasn’t until recently that my “secret” to great sales came up in a conversation. It was actually during a discovery call with a potential client. We were going over my...
Continue Reading →
Nearly three and a half years ago, I said goodbye to my NFL job with the Detroit Lions to set out on my own as an entrepreneur. To say the journey has been smooth sailing would be a huge lie,...
Continue Reading →
Once an athlete, always an athlete. From the time I was a child, I loved competition — playing basketball, volleyball, tennis, and running track in middle and high school. Sometimes I was the best (in middle school I would beat...
Continue Reading →
Look, I get it. You need clients. We’ve all been there. But I’m constantly shaking my head at the cold reach-outs I receive that miss the mark. Cold reach-outs are — how do you say it? — my jam. I...
Continue Reading →
I engaged heavily in direct sales for the better part of a year in 2015. I was successful, building a good income through product sales. Recruiting, however, wasn’t my forte. Here’s why: I couldn’t bring myself to try to sell...
Continue Reading →
LinkedIn is an untapped resource for many entrepreneurs … how do you know if you’re leaving something on the table? It’s a question I’m asked time and time again. Let’s get started by gauging the value the platform has to...
Continue Reading →
Playing professional sports doesn’t come without consequence. The grueling schedule of college athletics means certain educational opportunities aren’t always available. Film sessions, practices, and travel leave little room for anything other than sports. There are many players who have done...
Continue Reading →
I was recently told by one of my entrepreneurial friends that my engagement on LinkedIn had inspired her to dig even deeper into networking within the platform. I was posting success after success connecting with influencers and potential leads and...
Continue Reading →
Pitching a story to the media is truly an art form. There are a number of components to consider from the individual writing or reporting your story to the audience that will be reading or watching it. I have pitched...
Continue Reading →
Many athletes struggle with capitalizing on their pro sports career when transitioning into business. They see what they did in the sports world as “no big deal” and that it’s “cheating” to allow it to give them a leg up....
Continue Reading →
There are a number of myths out there regarding professional athletes, most of which fuel bar talk among fans. These myths are irritating to professional athletes and many who work in the industry, myself included. But, as a professional athlete,...
Continue Reading →
Have you invested in Sales Navigator but can’t seem to generate any results? If so, ask yourself this question: Am I just going through the motions? Sales Navigator is an awesome tool for any business or entrepreneur looking to generate...
Continue Reading →
There are many degrees of “famous.” In fact, fame is relative when broken down. My die-hard sports fan of an uncle may know every player to don a Detroit Tigers uniform while my best friend from college may not know...
Continue Reading →
As an entrepreneur, it is critical to have a ‘why.’ What does that mean? Your ‘why’ is the reason you are doing business in the first place. It’s what fuels your fire and gets you up in the morning excited...
Continue Reading →
After optimizing your LinkedIn personal profile for inbound marketing, where do you go from there? Regardless of the option you choose, it’s important to know there will always be an associated cost. If you choose paid advertising, you’ll be paying...
Continue Reading →
Last week I wrote about not getting discouraged when your social media campaign doesn’t generate leads right away. Today I’m going to dig deeper into the reasons why. Before we continue, however, please know that the foundation of my business...
Continue Reading →
There is a big misconception out there when it comes to social media marketing: that it works instantly. True, you can instantly share to your social media channels, but that doesn’t mean you will generate immediate results. It’s what we...
Continue Reading →
There are a number of factors to consider when writing your LinkedIn profile: target audience, search engine optimization (SEO), and call to action to name a few. After all, you’re looking to convince users (target audience) to buy from you...
Continue Reading →
I was recently asked an eloquent question around LinkedIn: How do I get people to buy from me without being smarmy? Really a fantastic question … and I have an answer! There are three important steps to generating sales on...
Continue Reading →
It’s LinkedIn vs. Facebook … which social media platform is better for your business? The answer may surprise you. While the two platforms look alike (and many on LinkedIn complain Facebook-type posts are “taking over”), they each have distinctive drawbacks...
Continue Reading →
No, I’m not talking about posting endless selfies or chronicling your day in hour-by-hour increments. I’m talking about being real with your audience. To me, this goes far beyond what you put in a tweet. It’s a business philosophy. Let...
Continue Reading →
Passion is a way of life and business for me. One thing I’m very passionate about is being genuine and trustworthy as an entrepreneur. Businesses run by honest, passionate people are the ones others want to work for and with....
Continue Reading →
Back when I was still finding my way as an entrepreneur, I was between gigs and needed to bring in some cash. I opted for a multi-level marketing business, knowing that if I liked the products enough, I could sell...
Continue Reading →
I’ve had a number of entertaining conversations around the “Facebook pixel.” For those of us in digital marketing, it is an exciting snippet of code that unlocks a marketer’s dream of demographics, re-targeting, and warm leads. For those of you...
Continue Reading →
I am a huge proponent of personalizing your message for your target audience, but this is even more important for consultants. Consultants sell advice. It’s rare someone will pay a consultant for advice when they don’t know them from Adam....
Continue Reading →
Twitter is a fantastic business tool misunderstood by a lot of successful entrepreneurs. Yes, it can seem silly to summarize what you’re doing in 140 characters or less, but the platform has the ability to generate leads and publicity for...
Continue Reading →
Social media is incredibly simple. All you have to do is sign up for an account, type in your message, and hit send. Customers or clients will flock, right? Wrong. One of the biggest misconceptions about social media is its...
Continue Reading →
Any online promotional strategy should include an influencer marketing piece. What is influencer marketing? Influencer marketing is a type of marketing that focuses on using key leaders to drive your brand’s message to the larger market. Rather than marketing directly...
Continue Reading →
When you’re running a successful business, taking time to generate content is difficult enough without trying to create multiple forms of content. What should you create? Live Facebook video? A blog article? A photo? Where should you post it? It’s...
Continue Reading →
There are countless ways Facebook can help your business, but even the most intelligent entrepreneurs struggle to crack its code. While it’s simple to use, it can feel like you’re shouting to no one, pushing out post after post to...
Continue Reading →
Why do some marketing campaigns succeed while others fail? The fortune is in the focus. Throwing spaghetti against the wall to see if it will stick may ultimately get you to your goal, but it will be a painful process....
Continue Reading →
As I have immersed myself into a world of female entrepreneurs, I’ve learned a lot about what it means to have a woman-centered business – especially when it comes to look for new clients. Many female businesses have a strong...
Continue Reading →
Doing what works isn’t always easy. Or convenient. Or pleasant. As a digital marketing consultant, I sometimes find myself in a position of having to explain to a client why he or she should do something that fits within the...
Continue Reading →
This was the first week of the Social Media Success Summit and I’m having a blast! The idea of attending a conference in my workout clothes that I listen to on demand while driving was too good to pass up....
Continue Reading →
I spent the first decade of my career in a male-focused field where women were the exception, not the rule. I equated stereotypical masculinity with power and pushed down my feminine qualities in the hopes of getting ahead. Fast forward...
Continue Reading →
As a female entrepreneur, do you ever struggle with confidence? Does it eat you up inside, knowing you need to have it all together if you’re going to succeed in business? I totally get it. I’ve been an entrepreneur for...
Continue Reading →
As a successful business owner, you understand the importance of trust. Whether you’re targeting other businesses or individual consumers, you get that others invest in you because they know you have their best interest at heart. What you may or...
Continue Reading →
I just spent the past half hour combing through and updating my service pages. I haven’t looked at them in awhile and will admit they needed some help. Despite being a content and social media strategist, I have struggled to...
Continue Reading →
Dear Early Entrepreneur, This is not a post that will give you six easy steps to business success. It will not provide four tips to pricing yourself properly or offer three ways to cope with difficult clients. This, fellow entrepreneurs,...
Continue Reading →
I read and listen non-stop to articles and Podcasts about being an entrepreneur and freelancer. I know all of the tips or “best practices” for growing a business, being productive, and maintaining sanity. I understand the reason behind all of...
Continue Reading →
When you’re just starting out as a freelancer writer, it can feel like everyone you talk to is trying to get something for nothing. The stress over what you should charge is great; you don’t want to price yourself out...
Continue Reading →
I love Podcasts. Love them. When I’m in my car driving my kids to and from school (a 25-minute commute each way), I am always listening to a new show. One of my favorites is Smart Passive Income with Pat...
Continue Reading →
Definitely not. Though I should admit I’m a social media addict. It’s bad. My husband has to tell me to put the phone down, so it’s tough for me to understand why anyone wouldn’t want to use social media as...
Continue Reading →
No, I’m not young enough to use that phrase, but it feels right in this instance. I love Upwork for so many reasons. Having read a number of Pulse blogs on the subject, I’m not sure if I’m going against...
Continue Reading →
“How much do you charge?” This question is enough to send new freelancers into a tailspin. Does this inner dialogue sound familiar? “I have no idea how long this project is going to take … how am I supposed to...
Continue Reading →
You’re ready to work for yourself, you’re talented, and you know it. So then, why is it so difficult to narrow down a niche? I have worked for myself for more than two years and I can honestly say that...
Continue Reading →
My top product right now optimizes your LinkedIn profile to best represent you as a professional. But what do you do once your profile is exactly how you want it? Does the Field of Dreams model, “If you build it,...
Continue Reading →
Freelance writers and entrepreneurs need to stop looking at SEO as the final ribbon to tie around a nicely-put-together website. Yes, the process can be vast and complex, but it isn’t the huge undertaking it is perceived to be. There...
Continue Reading →
I help top-level professionals reconstruct and re-write their LinkedIn profiles to properly convey their personal narrative. The most successful people on this platform may be missing the mark because they aren’t properly communicating who they are and why they do...
Continue Reading →
Clichés. I don’t know if there is anyone who actually enjoys them. I have had the pleasure of working in both sports and business (sometimes at the same time) and, unfortunately for me, clichés run rampant in both. The phenomenon...
Continue Reading →
I recently wrote about why worrying is toxic for your productivity, something that resonated with many of you. I worry about finances and not getting everything done every single day, and apparently many of you do, too. But I also...
Continue Reading →
When you see a quote in two completely different places within a 12-hour span, it’s good to stop and reflect. For me, it has been Max Lucado’s quote: Feed your fears and your faith will starve. Feed your faith and...
Continue Reading →
When I worked a typical 9–5 job, I assumed I would hate freelance work. I have to see people each day, I would say. I wouldn’t be able to stand being alone in my house! Fast forward to two years...
Continue Reading →
Freelancing has always been for me, I just never knew it. Then it came time for me to move on from my regular 9–5 job, and I quickly recognized that my desire to be Carrie Bradshaw was rooted in a...
Continue Reading →
My entrepreneurial journey has been anything but a straight line. In fact, the picture to the right is exactly how I would illustrate it. It’s been two years of twists and turns that have driven my husband crazy. It isn’t...
Continue Reading →
If there is one thing I’ve learned being a freelancer, it’s that you can’t stop learning. Being in business for yourself means there won’t be anyone around to tell you what to do and how to do it — it’s...
Continue Reading →